Thriving Through COVID-19: Master Action Plan

Thriving Through COVID-19: Master Action Plan

Apr 23, 2020

We are now living a major crisis globally at the health, social and economic levels.

In an unprecedented situation, we can build up models and predictions – often worst-case scenarios – but ultimately the complexity of the situation often limits the accuracy of those predictions.


However, we don’t need to be Einstein to realise that we’re in for a long haul and a very bumpy one.


How the future will look remains uncertain, however, what is certain is that everyone will be looking for ways to improve their lives and the lives of the people they care about most.


In times of crisis, it’s useful to come back to classical ideas such that of Maslow’s Hierarchy of Needs.

Maslow’s Hierarchy Of Needs posits a succession of human needs starting with our basic physiological needs for survival. Once those needs are met, we move onto the next level of needs – Safety & Security, then Belonging, Self-Esteem, and so on.


Ultimately all those needs are building from one another to lead to Self-actualisation and Self-transcendence – the highest level of success, impact, meaning, and fulfilment – the Holy Graal of human existence.


What happens in times of crisis is that humanity tends to revert back to more primitive levels of needs and function.


For example, when our physical survival is threatened (as in the case right now with the COVID-19 pandemic), we prioritise all our resources towards ensuring survival.


While there is an obvious global threat to human life with the spreading of COVID-19, an even greater social and economical tsunami is building up following this pandemic.

A black swan is currently happening, not only in one dimension – health but also socially and economically.


A black swan is an unpredictable or unforeseen event with extreme consequences. Characterised by rarity, extreme impact, and retrospective predictability, a black swan is a challenging puzzle to solve due to the combination of low predictability and large impact.


No doubt that mitigating the impact of this black swan is at the forefront of every country and government priorities right now.


The rapid development of therapeutic solutions to limit or neutralise the infection by COVID-19 has been fast-tracked around the globe. Scientists are working together as a global team to tackle the pandemic. I’m quite confident that we will come up with effective health treatments to curtail COVID-19.


What worries me more is the ripple effect that COVID-19 will have on our social and economical circumstances


We are extremely focused at the moment on physical health as a priority.


Government responses are clearly putting measures in place – self-isolation, limiting people gatherings, and closing borders to curtail the spread of the virus. They are also heavily launching aid programs to businesses through a range of financial relief and ‘stimulus’ packages to mitigate this crisis.


In addition to these urgent and timely measures, we also have to collectively take responsibility for our situation and not solely rely on government help.


It’s important to shift gears to move from disempowerment and ‘victims of COVID-19’ to empowered change-makers.

What will the mental health impact on society at large be?


What kind of action plan can we create to regain control of our lives and own our future?


I see four important priorities to focus on.


  • VALUE CREATION to support one another. In times of extreme volatility, people are the real assets, and moving from a society of consumers to one of the producers is perhaps what is needed for us as the human race to move to the next level of conscious evolution.


This is about:


  • Knowing who you are
  • Having clarity of your vision and mission
  • Investing in yourself
  • Understanding & owning your highest unique abilities


  • ADAPTABILITY to stay centred, resourceful, and focused amidst the storm. So we can continue to show up at our best every day to create value and serve our fellow humans by relieving pain & pressure and providing support & solutions while at the time making sure we take care of ourselves first.


This is about:


  • Your mindset and how you handle uncertainty
  • Your emotional resilience
  • Your ability to manage your internal state to stay cool under pressure
  • Your strategies, tactics, and habits


  • CONNECTION because we are social creatures and social needs are deeply embedded in our neurology, in our functioning, and have been instrumental to our evolution as a species. Family, friends, colleagues, etc… When the right people have your back, you’re connected to them, and the way you create that is by creating value, and the best way to create value is to discover your purpose.


This is about:


  • Your trusted network of friends that will back you up and lift you up
  • The people you can count on during challenging times
  • Your raving fans who believe in you and your abilities


  • CASH FLOW because money is the most universal and most efficient system of mutual trust ever created. It’s a means of quantifying and exchanging trust, a store of value and it’s the lifeblood of the economy and a necessity for people to live and make their own contribution to the world.


This is primarily about:


  • Serving people through your ideas, time, services, or products to add value to their lives
  • Your money mindset
  • Your self-worth and dissolving any limiting beliefs and self-sabotaging patterns regarding money management
  • Your personal and business strategies, tactics, and habits to increase inflows and limit outflows of cash in your life

Now that we have laid down the 4 priorities to thrive and own the future, let’s look at the Keys to thriving through COVID-19.


Rising and thriving through COVID-19 will require everyone to develop:


  • AGILE & RESILIENT MINDSET
  • PHYSICAL VITALITY & WELL-BEING
  • CARING RELATIONSHIPS FOR SOCIAL IMPACT


Surrounding all those will be the Ideas, Services, or Products we create to go beyond ourselves and make our unique contribution to the world.


Challenging yet exciting times lie ahead for every one of us… We can choose to rise and thrive, or give up and rot.


We’re here to help you!


Just reach out…


In a Nutshell:


With every challenge comes the seed of new opportunities.


We have new opportunities to CREATE VALUE for those around us, ADAPT to continue to grow and evolve as a species, CONNECT to leverage individual and collective knowledge and skills to better SERVE one another and create CASH FLOW, the lifeblood to rise, thrive, and own our future.

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