“I’m Good At What I Do, But I Still Procrastinate On The Tough Stuff, Which Slows Down My Performance…” (Roadblock #8)

“I’m Good At What I Do, But I Still Procrastinate On The Tough Stuff, Which Slows Down My Performance…” (Roadblock #8)

May 03, 2021

The fact you are now in an executive position indicates that you have demonstrated your quality as an employee to your company and that you are competent in that specific field. This is generally how advancement and promotion work, isn’t it? As we gain competence and expertise in a particular field, we get promoted onto the next level of management, power, and complexity to take on new responsibilities, adopt new roles, face new challenges and, of course, act on the ‘tough stuff’.


On the other hand, if you’ve been in the job for a while, there are still things that you consider tough that you dread doing, and usually do your best to avoid…


In an ideal world, you would just get on with things. And most of the time, it works this way. But from time to time, something creeps up, something really bugs you, something you can’t seem to get done on time, something you’re always trying to push onto others because, quite frankly, you just don’t want to deal with it.


Why is this happening?


Well, some possible reasons include:


  • Lack of knowledge: You think you don’t have the necessary knowledge or skill to make it a success. So, you’re not comfortable dealing with it. That may be true, or maybe it’s just in your perception.


  • Self-belief: You’re doubting yourself because working on the tough stuff seems too complex, too hard and it may take too much of your own time. Therefore, it seems impossible and not worth considering now, so you may as well wait until all the other options have been exhausted. Or maybe you simply don’t have a strategy or you don’t know how to chunk it down…


  • It’s not aligned with your values: If you know your core values, you may realise that the tough stuff you’re procrastinating on may not be totally aligned with your core values. There seems to be an internal conflict within you and that paralyses you. So instead of carrying through, you focus on what is most important and meaningful to you (your core values). Procrastination is a feedback mechanism that tells you what you think or believe (consciously) is a high priority for you, is in truth (subconsciously), not a high priority for you at all. You think it is, but it is NOT!


  • Fear: Waiting interminably until you ‘get all the facts.’ Hoping that things will resolve themselves. All of it is fear dressed up as reason and restraint. Because who wants to get it wrong? Who really wants to stuff it up? Who wants to be criticised and ridiculed in public? Who wants to jump into the unknown?


There may be additional reasons why you’re procrastinating towards the tough stuff, but regardless of the particular motive, it’s slowly poisoning your life…


When you avoid the tough stuff, this creates gridlock, workarounds, mediocrity, frustration, and low morale. The consequences are pretty major. And why wouldn’t they be? What else are executives supposed to do if not make difficult decisions?


In most cases, it’s a combination of those conscious and subconscious reasons that lead you to procrastinate on the tough stuff. This in turn triggers the feeling of not being up to the challenge, not being up to your position. Sometimes, you even wonder why you are in this position, feeling like an imposter in front of your team when you tell them what to do to push through it and overcome fear and inertia, but actually realising later that you are not doing it yourself. You’re not walking your talk.


To break through procrastination on the tough stuff and activate your full potential requires strong self-belief and the ability to overcome the inertia triggered by fear of others’ opinions. This requires being clear on your core values and your core drivers, being aware of your self-limiting beliefs and your subconscious patterns, dissolving your deeply-rooted fears, and integrating gut feelings and data. It definitely requires a broadening of perspective, which often a coach can provide because he/she lies outside the problem.

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