3 Ways The Brain Creates Meaning
Every person I meet wants to live a happy life.
Living a happy and fulfilling life relies on being able to draw meaning out of everyday experiences. One way to find more meaning is to better understand how we create it ourselves.
The more we understand how the brain creates meaning, the better we can communicate, and the better we can think and collaborate together.
Cognitive psychologists now tell us that the brain doesn’t actually see the world as it is, but instead, creates a series of mental models through a collection of “Ah-ha moments,” or moments of discovery, through various processes.
The processing begins with the eyes. Light enters, it hits the back of the retina, and is circulated, most of which is streamed to the very back of the brain, at the primary visual cortex.
The primary visual cortex sees just simple geometry, just the simplest of shapes. But it also acts as a kind of relay station that re-radiates and redirects the information to many other parts of the brain.
As many as 30 other parts that selectively make more sense, create more meaning through the kind of “Ah-ha” experiences.
Let’s focus on simply 3 of them:
- The ventral stream recognises what something is – It’s the “what” detector. That’s the part of the brain that is activated when you give a word to something, in other words, put a label to something.
- The dorsal stream locates the object in physical body space
- The limbic system is the part that feels. It’s the kind of “gut centre”, where you see an image and you go, “Oh! I have a strong or emotional reaction to whatever I’m seeing.”
The combination of these processing centres helps us make meaning in very different ways.
When you look at an image, a good graphic invites the eye to dart around, to selectively create a visual logic.
The act of engaging, and looking at the image creates the meaning – it’s the selective logic.
The limbic system is activated when we see motion when we see colour, and there are primary shapes and pattern detectors.
We make meaning by seeing, by an act of visual interrogation.
The lessons for us are three-fold.
- Use images to clarify what we’re trying to communicate.
- Make those images interactive so that we engage much more fully
- Augment memory by creating visual persistence.
Making images meaningful has three components:
- Making ideas clear by visualising them
- Making them interactive.
- Making them persistent.
In Nutshell:
Understanding how the brain makes meaning and tapping into its mechanics by using images can be useful to solve a wide range of problems, better remember things and make more sense of the information we deal with. A picture is worth a thousand words…
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